SEF.Growth Event with IPI
29 April 2025 | Westhive, Hardturmstrasse 161, Zurich
Prof. Dr. Brian Rüeger, principal of HWZ, takes us behind the scenes of this high-stakes journey and reveals why intellectual property isn't just a legal checkbox, but a business-critical asset when it comes to partners, customers and exit efforts.
Come along to this unmissable event, pick up some great tips from the pros and mingle with other young entrepreneurs and the start-up ecosystem.
US companies are lining up for Brian Rüeger and his two start-up colleagues. In 2000, the Zurich trio created a technology that revolutionised text messaging. The messenger was then mobilised worldwide by AOL and Microsoft. The registered patent became so valuable that the start-up's office was even broken into.
Rüeger, now Rector of the HWZ Zurich School of Business, takes us on a journey through this fascinating business story. It is as relevant today as ever and shows the key role played by the protection of intellectual property.
Speakers
Moderation
Lukas Frösch
Director Entrepreneurship, NZZ Connect
Programme
Secure your spot today to elevate your entrepreneurial journey.
Join around 100 young entrepreneurs from Swiss start-ups and SMEs and gain valuable insights from experts and fellow founders.