Simplifying transactions in the real estate market

Since its inception, Properti has achieved remarkable growth, transforming from a start-up with a disruptive idea into a scale-up with over 165 employees. The company's drive towards optimization and the all-in-mindset have played pivotal roles in its evolution. This mindset has been crucial to their existence early in their journey. A Few months after the company's foundation, the pandemic started and the team faced a very challenging situation.

Starting in challenging times built resilience

"When there was a shutdown due to COVID, we brought the entire team in one room and discussed whether we wanted to continue our venture. As a team, we concluded that this challenge would also be a huge opportunity. This collective decision-making not only reinforced everyone's commitment but also fostered a deep sense of unity,” says Levent Künzi, co-founder and CEO of Properti. This inclusive team culture has kept the start-up unshakeable and ready to face upcoming challenges like the second COVID wave or the rising interest rates. "We always look for innovative solutions and ways to optimize what is there already. That makes us resilient. Also, we embody change, following the principle that the company's growth is intrinsically linked to the personal development of our team. ", adds Levent. Properti has grown in a challenging market, outperformed its revenue targets and been listed in the Top 100 Swiss Start-ups of 2023 and Europe's Top 100 PropTechs in 2022 and 2023.

Disrupting the Real Estate Market

Today, Properti stands out by disrupting the market through innovative solutions. Leveraging artificial intelligence and data analytics, the company streamlines real estate transactions, significantly reducing time and costs for both buyers and sellers. Properti's digital platform offers an efficient and transparent experience, challenging the traditional, often sluggish processes associated with real estate transactions.

End of 2022, Properti expanded its platform with an off-market solution, launched for two key reasons: "First, it caters to property owners who are contemplating to sell their house or apartment but prefer to keep it discreet. Second, this exclusive, ‘hidden’ marketplace can positively affect the revenue as it minimizes competitive pricing pressure, leading to higher sales revenue for our customers,” Levent explains.

Continuous Learning and Growing

Properti's ascent in the real estate sector has been partly fueled by strategic investments and venture capital (VC) funding. The scale-up has received 10 million Swiss Francs of investor money, fueling the expansion of its team and market influence. "We have been through rapid growth. Although we want to keep our growth ambitions high, our current focus is on enhancing efficiency and deepening our footprint in the Swiss market," says Levent. The next chapter will be about becoming the market leader in Switzerland and taking over Europe.

Applying and going through the SEF.Growth programme to now receiving the label was precious. Levent highlights the benefits of this experience, including receiving insightful feedback from experts who question you, ask critical questions, and help identify strengths and weaknesses. "We have already started implementing some of the recommendations, such as recruiting more experienced professionals and reducing founder dependency," Levent ensures. More reasons for the SEF.Growth label that Levent mentioned were expanding the network, strengthening the brand and enhancing visibility.