Optimizing Digital Marketing Budgets with AI

Founded in 2018, Nexoya quickly became a frontrunner in data-driven marketing solutions. On its journey to success, Nexoya has reached the one million mark in revenue in 2022 – a milestone that means a lot to the founding team. But even more important for Marco Hochstrasser, Co-Founder and CEO of Nexoya, is: "At Nexoya, we transform the overwhelming tide of marketing data into automated, actionable strategies, making it personal and impactful for every marketer."

A holistic view of marketing activities' performance

Nexoya's innovative platform allows marketers to seamlessly manage their marketing campaigns across various channels, from social media to search, pay-per-click advertising, and beyond. By centralizing campaign data and performance metrics, Nexoya empowers businesses to gain a holistic view of their marketing efforts.

This cross-channel approach is a game-changer for marketers who have struggled to coordinate their efforts across different platforms. It eliminates silos, streamlines decision-making, and optimizes marketing budgets to maximize the return on investment. Hochstrasser emphasizes, "Nexoya is not just about analytics. Our platform dynamically adjusts campaigns and smartly distributes budgets using AI. Moreover, we transform team collaboration by breaking down internal barriers - a real relief and support for many performance marketing teams".

Magic happens with AI-driven optimization

One of Nexoya's most remarkable features is its weekly AI-driven optimization. Machine learning algorithms continuously analyze campaign data in real-time and identify trends and opportunities for improvement. This proactive approach leads to improvements in return on advertising spend rather than reactive responses. "AI is assisting the marketing experts in giving them more time for strategic tasks - we see Nexoya as the copilot for modern Performance Marketing Experts," Hochstrasser points out. Also, data privacy and copyrights are given at any time. "We train our AI models with unpersonalized data and generate individual models for each of our customers based on their data only."

A SEF.Growth company

Behind Nexoya's success is a team of dedicated and visionary individuals, including co-founder Marco Hochstrasser. In the interviews with the SEF.Growth experts Hochstrasser demonstrated his openness to take on challenges and a deep understanding of the realities of the marketing industry. He showcased a high entrepreneurial commitment and provided competent answers to all questions. Hochstrasser says, "Our discussions with the SEF.Growth experts highlighted the importance of flexibility in our market. The assessment confirmed our adaptability and shed light on areas we can further explore. Our commitment has always been to empower marketers to excel. With the insights from the assessment, we are better positioned to anticipate and navigate future challenges as a company".