How Brame is Revolutionizing Gamification Marketing: Pioneering the Future

In a world where the human attention span is shorter than that of a goldfish, Brame's interactive approach aims to engage customers between 30 to 90 seconds. The way to do that is to stop marketers from doing one-way communication and instead support them by building gamified interactions that strengthen customer retention and foster two-way communication between brands and consumers. Trying to get into the target group's mind within the attention span of a few seconds is extremely difficult and less cost-effective. As an answer to that, Brame (=Branded Game) provides a platform that empowers businesses to create gamified scalable experiences within a short timeframe, facilitating more significant customer engagement.

Academic Insights turned into Enterprise Success

Brame's roots trace back to the founder's studies, who did their Bachelor's and Master's thesis on gamification marketing. Within just four years, the company has successfully translated these academic beginnings into tangible value in the real market. Starting with a clickable prototype to test it and get feedback, the founders received an overwhelmingly positive response from customers eager to adopt it before the prototype could be transferred into the final product. "We coded our product in-house and had to postpone some deals until it was ready. Luckily, no clients backed out”, Pascal says. Notably, their earliest customers remain loyal and continue to extend their partnerships until today.

Trusted by major international brands 

Already in the early stage of their company, Brame has closed deals with major international clients. They proudly count Europe's largest retailer and one of the biggest fast-food retailers among their partners, demonstrating their platform's relevance and ability to fulfill clients' needs. For example, McDonald's has produced a digital scratch card campaign using Brame's software. The engagement metrics were exceptional: a staggering 95% of all visitors to the landing page completed the game. And the success continued offline. Every second winner made their way to the branch to redeem their prize, significantly boosting in-store footfall. 

Future Milestones focus on expansion and product additions

Looking ahead, Brame is set to focus on two critical areas for further growth: 

• As a first step, Brame aims to strengthen his market leader positionin the DACH regionand enter Dubai, UAE, where they have already set up an office a few months ago. Shortly after, the plan is to expand into the rest of the GCC region, including Saudi Arabia, as this market is rapidly growing without direct competitors. Only after that the U.S. market gets into focus. "The goal is to position Brame as the global leader in gamification marketing within the next five to six years," Pascal mentions. 
• Along the way, Brame also intends to enrich its product portfolio with additional features and implement artificial intelligence (AI). "Now that open source AI is at a high level, we can use APIs that will make our product AI-ready, aligning with market trends and demands," Pascal explains. "We operate in a niche market, and big tech companies have long decision-making processes that will be slow, which allows us to stay ahead of trends and potentially even become acquisition targets for big corporations."

SEF.Growth Program for visibility, trust, and honest expert feedback

Brame's decision to join the SEF.Growth Program was influenced by a colleague's recommendation. "The program promises increased visibility and instilled trust in the brand. Once into the program, we encountered and appreciated the honest feedback from experts who were previously unfamiliar with the company." Their input improved the business plan structure and highlighted the potential of their pioneering business.