Anja Fiedler

Anja Fiedler is Chief Export Promotion, Global Network Officer, and Deputy CEO at Switzerland Global Enterprise (S-GE). She brings extensive international business experience, having held leadership roles at SMEs and multinational corporations, including Unilever, Philip Morris International, Lonza AG, and Hoffmann-La Roche.

Before joining S-GE, she served as Managing Director of Haco AG. With her strong background in business development and global market expansion, she plays a key role in advancing Swiss export promotion. Anja has lived in Switzerland since the 1990s and has undertaken professional assignments in Eastern Europe, Asia, Africa, and the USA.